Hey, Eli Mercer here 👋—solopreneur, AI strategist, and automation nerd behind NextGenAIFinder. I test the latest email and AI marketing stacks so you don’t have to waste hours falling for overhyped tools that underdeliver.
Today, I’m breaking down AWeber’s pricing model for 2025. Whether you’re a solo creator, marketer, or running a small business with a growing email list, knowing exactly what you’ll pay—and what you’re getting for that price—is mission-critical.
So… how much does AWeber cost in 2025?
Let’s dive deep into plans, features, and where the sweet spot is for YOU.
What is AWeber?
AWeber is one of the OGs of email marketing. But don’t let that fool you—it’s been quietly adding modern AI features that make email marketing faster and more effective, especially for beginners and growing teams.
With a simple drag-and-drop editor, smart automation tools, and AI-generated subject lines and newsletters, AWeber keeps things easy without sacrificing power.
Most importantly—it eliminates the tech overwhelm.
And for anyone switching email providers? AWeber offers free migration done-for-you. That’s a game changer.
👉 Try it free for 14 days here:
AWeber Pricing in 2025: What Does It Really Cost?
Here are the current AWeber pricing plans as of 2025, updated from first-hand research and testing:
✅ Lite – $12.50/month (billed annually)
Perfect for: New creators and businesses just building their list (under 500 subs).
- Basic email marketing tools
- 1 email automation
- Newsletter scheduling
✅ Plus – $20/month (billed annually)
Sweet spot for most users.
Includes everything in Lite, plus:
- Unlimited automations
- Advanced email templates
- Subscriber segmentation
- AI email assistant
✅ Unlimited – $899/month
For agencies or brands with MASSIVE lists.
- Everything in Plus
- Unlimited subscribers
- Dedicated support rep
- Priority sending
🔥 Important: All paid plans come with a 14-day free trial and 30-day money-back guarantee. No risk. No credit card required to start testing it.
👉 Grab the plan that fits your stage:
Which AWeber Plan Is Right for You?
After testing AWeber across multiple client funnels and my own side projects, here’s my honest take:
- 🐣 Starting from scratch? Go with Lite. It gives you everything to launch without breaking your budget. If you’ve never used email before, you’ll appreciate how intuitive it is.
- 🚀 Already have a following or want better automation? Plus is where the real leverage is. You get full access to AWeber’s AI tools, campaign automations, tagging, and insights.
- 🏢 Enterprise user or agency? Unlimited is ideal IF you’re sending high volume daily and need white-glove support.
My personal go-to? Plus. It’s the best bang for the buck.
✅ Test it risk-free:
Why Creators and Small Businesses Love AWeber
After helping several solopreneurs migrate from tools like Mailchimp, here’s why we stuck with AWeber:
- Minimal learning curve. The UI is friendly. I onboarded two clients in under an hour.
- The AI-powered newsletter assistant is a time-saver. It drafts email copy within seconds.
- The Smart Designer feature pulled visual branding directly from my site. I built custom templates in minutes.
- Free migration is real. They transferred one client’s list from Mailchimp with zero downtime.
And yes, the deliverability holds up. My emails consistently land in primary inboxes—even after switching from another platform.
AWeber vs Mailchimp vs ConvertKit (2025)
You’re probably wondering what makes AWeber different. Let’s keep it real.
- Mailchimp brings complexity and upsells. Their free plan is limited, and pricing grows fast with your list.
- ConvertKit nails it for YouTubers and bloggers—but some of its automation lacks depth unless you pay extra.
📌 AWeber straddles the middle beautifully: beginner-friendly with just enough power for scaling teams. Pair that with personal onboarding and fast support, and it becomes an easy win.
2025 AWeber Pricing FAQ
🟢 Is there really a free trial on all plans?
Yes. You can test all features for 14 days with any plan. No commitment needed.
💳 Do I need a credit card to sign up for the trial?
Nope! Zero risk. You can cancel any time, and there’s a 30-day money-back guarantee afterward.
📈 What if I go over 500 subscribers?
Your pricing will adjust slightly based on your subscriber count. But AWeber is upfront and lets you view cost estimates before you’re billed.
🧠 Does the email wizard and AI assistant work on every plan?
The AI email assistant is included in Plus and above. Lite users still get email templates, but no auto-generated content or subject line suggestions.
🚚 Can AWeber help me switch from Mailchimp, Constant Contact, or Gmail?
Yes! They provide done-for-you migrations for free on all paid plans.
👉 Experience it yourself:
Final Thoughts: Is AWeber Worth It in 2025?
If you’re a creator, coach, e-com brand, or solo founder juggling content and conversions, AWeber’s hands-off automation, beginner friendliness, and AI email writing tools make it a strong choice in 2025.
You could piece together 2 or 3 apps to do what AWeber does in one place—but why complicate your stack?
It’s not the cheapest per feature out there. But it’s the fastest to launch with and most flexible if you don’t want to tinker with integrations forever.
✅ That’s why I use and recommend AWeber for:
- Client funnel builds
- My product pre-launches
- Lead magnets + nurture sequences
Ready to turn email into your highest-ROI marketing channel?
No credit card needed.
No stress.
Just results, backed by 20+ years of email innovation.
See you on the inside.
— Eli Mercer,
Founder @ NextGenAIFinder
Affiliate Partner & AWeber User