InVideo Review 2024: The AI Tool That Makes Video Creation Stupid-Easy
If you’re anything like me, you’ve probably spent hours messing with clunky video editing software, just to end up frustrated and settling for something that feels less than professional.
Let me tell you right up front: InVideo has completely changed how I create content. Whether I’m crafting a YouTube intro, a Facebook ad for a client, or an educational video for a course, this tool saves me time, makes me look good, and doesn’t require a degree in film editing.
So if you’re a marketer, business owner, content creator, or total beginner who wants to make videos that actually look great, this review is for you.
📌 Official Site: https://invideo.io
🔥 Best Deal:
What is InVideo?
InVideo is an AI-powered, browser-based video editor that helps you create stunning videos without needing technical experience. With its user-friendly interface and a vast library of templates, users can easily customize their projects to suit any theme or occasion. The platform offers a range of tools, including text overlays, music tracks, and visual effects, making it accessible for both beginners and experienced creators. Whether for personal use or professional marketing, you can create videos quickly with InVideo and impress your audience in no time.
It’s packed with over 6,000 customizable templates, 16 million+ stock assets, and an AI video generator that can turn text, scripts, and even blog URLs into full-blown videos in just minutes. Users can effortlessly access a vast library of images, graphics, and animations to enhance their projects, ensuring that every piece of content stands out. Moreover, the platform’s intuitive interface makes it easy for anyone, regardless of their technical skills, to engage in AI video creation with Synthesia. Whether you’re creating marketing materials, educational content, or social media posts, this tool simplifies the video-making process without sacrificing quality.
According to G2 reviews, most users praise its ease of use and high-quality templates—especially for creating social media ads and YouTube content without having to hire a video team.
What Makes InVideo Different from Other Video Tools?
Let’s be honest—tools like Canva and Pictory are solid. But here’s why I keep going back to InVideo:
✅ AI-Driven Text-to-Video
Literally paste in a blog post or script, and boom—it creates a video you can publish within minutes. That’s a HUGE time-saver.
✅ Huge Library of Templates
Over 6,000 professional-looking templates for everything from birthday slideshows to SaaS product tutorials. Whether you’re a solopreneur or a digital marketer, this is gold.
✅ 16M+ Stock Assets
Forget about paying extra for Shutterstock or music licenses. InVideo gives you access to stock footage, images, and music included in your plan.
✅ Beginner-Friendly Editing
I started using this tool with zero video editing skills. The drag-and-drop editor is smooth, intuitive, and even offers AI background remover and auto transitions that make your videos feel premium.
✅ Voice Cloning and Multilingual Support
This is a great add-on for brands going global or content creators catering to international audiences.
How Much Does InVideo Cost?
The tool is surprisingly affordable for the features you get. Here’s a quick breakdown—and yes, there’s a solid free plan if you just want to dip your toes.
💸 Pricing:
- Free Plan: $0/mo
Includes 6,000 templates, limited stock access (with watermark), and 1GB storage. - Business Plan: $15/month (billed annually)
Perfect for solo creators and marketers. No watermarks and 60 HD video exports/month. - Unlimited Plan: $30/month (billed annually)
Best for agencies or content-heavy users. Get unlimited exports, 100GB storage, and full editing capabilities.
Compared to Canva Pro ($12.99/mo) or Pictory ($19/mo), InVideo offers more video-specific features, way more stock assets, and stronger AI capabilities when it comes to automation.
Who Should Use InVideo?
I started using InVideo in my small marketing business when I needed to create content faster while still impressing clients.
Here’s who I think benefits most:
- Digital marketers creating repeatable content for campaigns.
- Influencers and YouTubers
- Educators, online course creators, and coaches.
- eCommerce brands running Shopify or Amazon Product Videos.
- Small business owners trying to stand out online.
Basically, if you’re trying to build a personal or business brand and want video content that doesn’t suck, this is for you.
Pros and Cons: Real Talk
✅ Pros
- AI saves you literal hours of editing
- Tons of beautiful templates
- Easy learning curve—no tech headaches
- Great customer support with fast responses
- Supports text-to-speech and foreign languages
❌ Cons
- No dedicated social scheduling tool
- Audio editing features are limited
- Pricier than Canva if you’re only after quick short-form content
- Takes some time to navigate all the features at first
My Experience With InVideo
I tested InVideo by repurposing old blog articles into short Instagram Reels and LinkedIn promos. What normally would take me 2–3 hours per video took me about 15 minutes with this tool.
No kidding—15 minutes. The AI handled 80% of the work.
My engagement on social content instantly improved. People started DMing me asking who edited my videos. Joke’s on them—AI did the heavy lifting.
Try it yourself:
User Reviews from Around the Web
To validate my experience, I checked other review platforms:
- ⭐⭐⭐⭐☆ from Trustpilot – “Easy-to-use platform with amazing templates.”
- ⭐⭐⭐⭐☆ from G2 – “Perfect for content marketing but some performance lag.”
- ⭐⭐⭐⭐☆ from Capterra – “Fast video creation for marketers, higher price tag.”
Plenty of users agree: InVideo blends simplicity with power.
InVideo vs. Canva vs. Pictory
Here’s my quick-fire take:
- InVideo is ideal if you want true video creation with AI features.
- Pictory is decent for stripping YouTube videos into shorter clips.
- Canva is great for design-first users but limited in real video editing depth.
Still unsure? Then definitely try the free version:
FAQs About InVideo
Is InVideo good for beginners?
Absolutely. The interface is drag-and-drop simple—with guided tutorials to help you get started fast.
Can I use my own footage in InVideo?
Yes, you can upload and edit your own videos, images, and audio directly in the platform.
Does it leave a watermark?
Only the free version adds watermarks. Paid plans let you produce clean, watermark-free content.
Can it create vertical video for TikTok or Reels?
100%. You can switch aspect ratios like 16:9, 1:1, or 9:16 on any project.
What’s the refund policy?
InVideo doesn’t currently offer refunds on paid plans, but you can test the platform with their free version before upgrading.
Final Verdict: Should You Try InVideo?
Look, the market is cluttered with video tools. But most are either too simple and underpowered or too complex and overwhelming.
InVideo hits the sweet spot. It’s smart enough to automate 80% of your workload, but flexible enough to let you customize and craft solid content.
If you’re making videos for business, social, marketing, or education—and you want high-quality results without hiring a video editor—this will be your new favorite sidekick.
Try it out risk-free (you don’t even need a credit card):
Let AI do the heavy lifting. You’ll be amazed how fast and fun video creation can actually be.