How to Easily Automate Video and Podcast Content for Social Media with Repurpose IO
Hey creators, marketers, and solopreneurs—Eli here 👋
If you’re spending hours clipping content, resizing videos for TikTok and Instagram, or manually uploading podcasts to YouTube… you’re burning time you don’t need to lose.
Let me be real: most of what we call “content marketing” today feels like full-time logistics.
That’s why I went deep on Repurpose IO—a repurposing automation tool that turns your long-form content (videos, podcast episodes, interviews, etc.) into native social posts automatically. With it, you can be EVERYWHERE without lifting a finger every afternoon.
In this guide, I’ll break down exactly how Repurpose IO works, who it’s for, how it automates content workflows, and how YOU can use it to repurpose your content across all your social media accounts in minutes.
Let’s skip the fluff and dive into the real game-changer. 💡
What is Repurpose IO?
Repurpose IO is an intelligent content automation platform that helps creators and marketers turn a single piece of content—like a podcast or YouTube video—into multiple short-form posts and publish them automatically across TikTok, Instagram, Facebook, YouTube Shorts, LinkedIn, and more.
The best part? It does it without you needing to hire a full team or learn editing software.
Think of it like your 24/7 content repurposing assistant that never sleeps.
Who is this for?
If you’re…
- A podcast host who needs to promote episodes on TikTok, IG Reels, and YouTube Shorts
- A video creator who wants to extract clips and post them automatically across multiple channels
- A marketer or agency managing content across client accounts
- A business who wants their webinar content turned into lead magnets
…then Repurpose IO will save you hours each week. It’s plug-and-play automation, built for non-techies and solopreneurs like you and me.
How Repurpose IO Automates Your Content in 5 Steps
Let me walk you through how I took one podcast episode and turned it into 10+ pieces of content for TikTok, Reels, YouTube Shorts, and LinkedIn—in less than 30 minutes setup time.
1. Connect Your Content Sources
First, you connect your source platform. These could be:
- Podcast host (Buzzsprout, Anchor, Libsyn, etc.)
- YouTube channel
- Dropbox/Google Drive
- Zoom recordings
- Facebook Lives
Repurpose pulls your latest content directly from there.
✅ Mine is set up for my YouTube and podcast feeds. No uploading required.
2. Set Workflow Automation Rules
This step is gold. You build “Workflows”:
- “Take my YouTube video → extract vertical 60-second clips → post to TikTok & Instagram”
- “Take my podcast audio → add waveform & captions → post to YouTube Shorts & LinkedIn”
You can have workflows for every type of content and platform. One setup = unlimited automation.
3. Clip and Customize with Templates
Use their built-in template editor to:
- Resize videos (square, vertical, widescreen)
- Add branded borders or logos
- Auto-generate captions
- Add intros/outros
- Customize colors and fonts
I made mine look like a native TikTok and Reels sequence—chopped top/bottom bars with my branding built-in.
No Final Cut. No CapCut. All drag & drop.
4. Schedule or Auto-Publish
Repurpose lets you:
- Publish instantly (great for real-time content)
- Schedule posts up to 5x/day
- Queue up evergreen content
You can repurpose an entire archive and have months of content ready to go—and let the platform auto-drip it across socials based on your preferred schedule.
👌 I load 8 weeks’ worth of podcast episodes—and forget about it.
5. Rinse and Automate
Once your workflows are built, everything runs automatically. New uploads? Pulled, clipped, formatted, and posted within minutes, no buttons clicked.
Every week, I literally get novel repurposed content showing up on TikTok, Shorts, and IG without having to touch anything.
No VA. No stressful deadlines. No burnout.
Why Repurpose Beats Manual Editing (and Most “Schedulers”)
You might be wondering what makes Repurpose different from Hootsuite or Later or Buffer.
Here’s the truth most marketers won’t tell you:
- ✅ Most “social schedulers” don’t do repurposing. They only publish what you already prepared.
- ✅ Repurpose IO not only publishes—it re-edits, auto-clips, re-formats, resizes, captions, and INDIVIDUALLY optimizes each piece of content… without you lifting a finger.
🧠 It’s intelligent automation built for content creation, not content scheduling.
Features That Actually Matter (Real Talk)
🛠️ Here are the features I use every week:
- Full-length podcast → multiple video promos per episode
- Auto-caption templates for Reels and Shorts
- Hashtag syncing from TikTok → YouTube
- Google Drive backup in case I get banned (yes, it’s happened before…)
- Snippet batch creation: make 10 videos from 1 podcast
No other tool I’ve tested (and I’ve tested dozens) has matched this combo of ease and power in content automation.
Pricing (and Why It’s Worth It)
- Personal Plan ($25/mo): Great for creators with 1–2 platforms.
- Pro Plan ($45/mo): What I use. Unlocks unlimited workflows, all integrations.
- Agency/Team Plans: Custom, great if you’re managing multiple accounts.
✅ 14-day free trial available. No credit card needed.
✅ Cancel anytime. No shady contracts.
You can try all the features, launch full automations—and decide later.
My Personal Workflow (In 20 Minutes or Less)
Here’s what my actual setup looks like:
- New podcast drops → Repurpose auto-grabs from RSS
- Clips 4 vertical “hot takes” → captions + logos added
- Schedules posts to:
- TikTok
- Instagram Reels
- YouTube Shorts
- LinkedIn Video
All done… 100% hands-off.
And I’ve never had this much consistent publishing across my channels—without spending Sunday editing on Canva or CapCut.
Frequently Asked Questions (FAQ)
❓Can Repurpose IO post directly to TikTok?
Yes—Repurpose can auto-publish directly to TikTok (no phone needed). Just connect your TikTok account, and it’s fully automated.
❓Can I use this with Instagram Reels and YouTube Shorts?
Absolutely. Just use vertical formats with templates and set up workflows to publish directly to Instagram and YouTube.
❓Does it work with audio-only podcasts?
Yep. Repurpose will turn your audio from any podcast host (Buzzsprout, Podbean, etc.) into videos with visualizers and captions—then post those across video platforms.
❓Can I save old content to reuse?
Yes—and this is a sneaky good feature. You can repurpose evergreen content from a year ago into brand-new posts today.
❓Does it replace things like editing or Descript?
Not quite. Think of Repurpose IO like the final mile of the process. If you already have a full-length video or audio, this auto-repackages that content into polished bite-sized versions ready to share.
Wrap Up: Is Repurpose IO Worth It?
If you’re a content creator, podcaster, marketer, or agency running more than one platform—and you’re repurposing manually—you’re wasting hours.
Repurpose IO takes one core piece of content and turns it into 10+ pieces of multi-platform, correctly formatted content… and then publishes it FOR you.
🚫 No more downloading, trimming, resizing, captioning, or uploading.
✅ Just create once. Repurpose everywhere.
And yes, it’s working. I’ve grown TikTok impressions by 182% in 30 days using repurposed clips scheduled with zero manual effort.
Ready to reclaim your time and build a better content system that runs while you sleep?
Talk soon,
Eli Mercer
NextGenAIFinder | Automation Strategist & AI Curator
📌 P.S. The 14-day trial has no credit card required. If you want to see what true content automation feels like—now’s the time to try it and see how many hours you could save every week.