What is Synthesia, Really?
Synthesia is an AI-powered video creation platform trusted by over 50,000 companies including Amazon, Reuters, and Nike. Why? Because it lets anyone turn simple text into studio-quality videos using virtual AI avatars and voiceovers—without cameras, mics, or editors.
With over 230 customizable avatars, 140+ spoken languages, and a script-to-finished-video workflow, you’re looking at one of the fastest ways to scale video creation—especially if you’re short on resources or need multilingual content.
👉 Try it out and make your first AI video in minutes:
Why AI Video Is Changing Everything (And Why Synthesia Wins)
For years, video creation has had a big barrier: filming logistics, costs, editing time, and technical know-how. Synthesia flips that script.
Here’s what makes Synthesia a smart move:
- 🎙️ Get voiceovers in minutes — No mic, no booth. Just type, and Synthesia speaks convincingly.
- 🧍 Use 230+ avatars — People that look, move, and talk like real presenters.
- 🌎 Speak 140+ languages — Localize without translators.
- ⚡ Turn scripts into polished videos fast — Ideal for training videos, explainers, product demos, and course content.
This is not a gimmick. Synthesia is being adopted by major corporations to create internal training resources, product walkthroughs, and frequently updated content.
It’s super relevant if you’re a:
- Solo creator
- Course builder
- SaaS founder
- HR or L&D specialist
- Agency working with clients at scale
Step-by-Step Guide: How to Use Synthesia to Create an AI Video
Creating your first AI video with Synthesia is easier than editing an Instagram reel. Here’s how I do it:
Step 1: Sign Up and Log In
Go to Synthesia.io and sign up with your email. You can start for free and test it within minutes.
Step 2: Choose a Template
You’re greeted with sleek, modern templates for:
- Training videos
- How-to demos
- Product launches
- Marketing intros
- Customer FAQs
Pick one or start from scratch using the intuitive drag-and-drop editor.
Step 3: Add Your Script
Now type or paste your script. One paragraph per scene usually works best. Use the built-in AI Script Assistant if you’re stuck—it’s like ChatGPT but for videos.
Pro Tip: Write like you speak. The AI voices sound most natural when the script is conversational.
Step 4: Choose an AI Avatar + Language
Select your avatar (you can browse by ethnicity, gender, dress style, or profession). Great for diversity and inclusivity. Then pick a voice and language/accent. Options include:
- English (US, UK, Australia, etc.)
- Spanish
- Mandarin Chinese
- German
- Hindi
- Arabic
- …and 140+ others.
It even supports voice cloning—yes, you can have your exact voice used by the avatar.
Step 5: Customize Visuals
Add logos, icons, stock images (from their internal library), or upload your own assets. You can also import PowerPoint to convert decks into narrated videos.
Step 6: Preview and Render
Click Preview to check pacing and accuracy. Once you’re happy, hit “Generate Video”—and let the AI do the rest.
Within minutes, you’ll get a downloadable HD video ready to publish.
Top Use Cases for Synthesia
I’ve seen Synthesia used insanely well in these areas:
- 🚀 Course Creation – Streamlined lessons with a consistent avatar voice.
- 🏢 Internal Company Training – SOPs, HR policies, onboarding guides.
- 📣 Marketing & Product Videos – Multilingual introductions and overviews.
- ❓ Customer Support – Replace PDFs or email copy with engaging explainer videos.
- 🎓 Education – Turn lesson plans into video content accessible to all learning styles.
Best Templates to Start With
If you’re overwhelmed with options, start easy with:
- Product Demo – Show off features like a pro
- How-To Tutorial – Great for customer FAQs and blog content
- Internal Training – Train staff across regions instantly
You can always customize layouts, transitions, and visuals later with a single click.
How Synthesia Saves Time (and Money)
I’ve made videos with agencies. It’s expensive, time-consuming, and exhausting.
With Synthesia, here’s what you save:
- 🎥 No studio equipment or camera crew needed
- 🛠️ No editing software—or editing skills—required
- 🌐 No voice actors or translators necessary
- 🕒 Hours saved on scripting, revisions, and post-production
And let’s talk budget: even if Synthesia’s paid tiers cost a couple hundred per year, that’s a fraction of what a single pro-produced video would run you.
Real Talk: My Honest Thoughts on Synthesia
I’ve used a lot of AI tools. Some feel like MVPs. Others feel unfinished. Synthesia is polished, fast, and actually helps non-video makers produce content that looks legit.
Is it perfect? No tool is.
But for 90% of use cases—especially internal training or scalable marketing content—it’s a solid 9/10 in terms of quality, value, and speed.
🔥 And yes, it’s fun to use. But even better—it’s profitable when used right.
FAQs About Using Synthesia
❓ Can I use my own voice?
Yes, Synthesia supports voice cloning, though it’s a premium feature.
❓ Do the avatars look real?
They’re impressive—moving naturally, blinking, nodding, and syncing their lips with speech.
❓ Can I download my videos?
Absolutely. Export your videos in HD for YouTube, social, or email use.
❓ Is Synthesia secure for internal material?
Yes, they are GDPR and SOC 2 compliant, meaning your content and data are safe.
❓ Can I collaborate with teams?
Yes. Use shared workspaces and commenting tools for streamlined feedback.
Final Verdict: Should You Try Synthesia?
If you’re serious about scaling content without burning out or overspending on video creation, Synthesia is a must-try. Whether you’re a solopreneur, small team, or part of a global org—the time and cost savings are massive.
Synthesia isn’t just an AI novelty—it’s a business video engine.
Want to give it a shot? Don’t wait.
You’ve got ideas. Synthesia gives you a voice and face to deliver them.
– Eli Mercer
AI Strategist & Creator Coach
NextGenAIFinder.com