Is GoHighLevel Worth It for Marketing Agencies in 2025?
Hey there, I’m Eli Mercer—solopreneur, AI strategist, and digital marketing nerd who tests SaaS tools so you don’t waste time or money on half-baked promises.
Let me get straight to the point. If you’re a marketing agency owner wondering, “Is GoHighLevel actually worth it in 2025?”, the short answer is—Absolutely. But let’s not stop there.
In this review, I’ll walk you through my hands-on experience with GoHighLevel (GHL), including what’s changed for agencies in 2025, what you get for the price, ROI potential, onboarding tips, and whether it beats out competitors like ClickFunnels and HubSpot. I’ll also share a few automation workflows I personally use.
If you’re curious about building a white-label SaaS or automating yourself out of client chaos, keep reading.
What Is GoHighLevel — And Who Should Use It?
GoHighLevel is an all-in-one CRM + marketing automation + funnel builder built specifically for agencies, consultants, and small business owners.
Think of it like this: if ClickFunnels, ActiveCampaign, Calendly, and HubSpot had a baby—and gave it white-label powers—you’d get GoHighLevel.
Who is it for?
- Marketing agencies scaling client services
- Solo consultants who want to offer automation + web builds
- Businesses wanting to ditch 4+ tools for one dashboard
- Entrepreneurs launching a white-label SaaS without writing code
If you’re tired of stitching together tools and Zapier hacks—or want to run your own branded software platform—this is probably what you’re looking for.
GoHighLevel Pricing Plans for 2025
GoHighLevel gives you three main pricing plans, and each one packs a serious punch for the value.
- Starter ($97/month): 3 client accounts, automation builder, CRM, funnels, calendars, unlimited contacts/users.
- Unlimited ($297/month): Unlimited client sub-accounts, API access, branded desktop link.
- Pro (SaaS Mode, $497/month): Full white-label, resell as SaaS, white-label mobile app, agency permissions, Stripe integration for recurring revenue.
Each plan includes a free 14-day trial.
🚫 No contact limits
🚫 No user caps
🚫 No weird pricing tiers when you grow
Compared to HubSpot or ClickFunnels—which easily hit $500+/month per client—you’ll save hundreds monthly while offering even more.
Most Powerful Features for Agencies in 2025
Here’s where GoHighLevel really shines: it packs features most agencies already use—but in one login. Below are the ones I use almost daily.
🔁 Automation Workflow Builder
Drag-and-drop workflows let you automate everything—lead follow-ups, DMs, SMS blasts, email nurturing, review asks, missed call texts—and more.
🧲 Funnel + Website Builder
Build high-converting funnels without needing ClickFunnels. Seriously—I moved all my client funnels to GHL permanently.
📅 Booking Calendar
Solid Calendly replacement. Add round-robin booking, SMS reminders, integrations with Google + Outlook.
💬 Multi-channel Campaigns
Run full-scale email + SMS + voicemail + social media DMs from one place. Results? My agency tripled appointment confirmations.
🤳 Reputation Management
Automates review requests via email or text campaigns. Clients love this because it boosts their star ratings—without them lifting a finger.
🔄 White-Label SaaS
With the Pro plan you can:
- Put your own logo and branding on the entire platform
- Charge clients for access (hello, recurring revenue)
- Use Stripe to automate billing
- Launch your own SaaS company overnight
If you’re an agency owner looking to pivot into software—without coding a line—this is your fastest route.
Real-World Use Case: My Favorite Automations
Here are three workflows I personally use inside GoHighLevel:
1. Missed Call Text Back
It triggers an SMS automatically when a call is missed. Cuts client attrition dramatically.
2. Automated Onboarding for New Clients
When I sign a client, they fill out a form → scheduler opens → project board is populated → welcome email is sent. All hands-free.
3. Review Generation Campaign
After consulting calls or projects close, a timed sequence goes out asking for reviews—with reminders. I doubled my Google reviews using this alone.
GoHighLevel vs ClickFunnels and HubSpot — Which Wins?
Here’s the truth from someone who’s used all three:
| Platform | Best For | Price | White-Label? |
|---|---|---|---|
| GoHighLevel | Agencies automating client services | $97–$497/mo | ✅ Yes |
| ClickFunnels | Funnels only | $97–$297/mo | ❌ No |
| HubSpot | Large orgs, advanced CRM/sales team | $50–$3,200/mo | ✅ Enterprise |
There’s no comparison. GHL is the only one geared for agencies, and you’ll save $200–$1,000/mo easy, depending on what stack you’re using today.
How Long Does It Take to Set Up?
If you’ve used ClickFunnels, Kartra, or ActiveCampaign—it clicks fast.
Still, GoHighLevel isn’t a plug-and-play toy. Budget:
- 4–6 hours for basic setup (funnels, emails, calendar, CRM)
- 1–2 days for branding and client onboarding setup
- 3–5 days if you’re offering it as white-label SaaS
There’s a learning curve, but their tutorials and active Facebook community help a ton.
I recommend scheduling one weekend and just diving in.
What Real Users Are Saying in 2025
I’ve pulled reviews from Trustpilot, Capterra, G2, and Reddit. Here’s a consensus snapshot:
- ⭐ “I replaced 5 tools and saved $400/mo. Once you dial it in—it’s a powerhouse.” – Capterra
- ⭐⭐ “Support is slow at times. But features are amazing when set up right.” – Reddit
- ⭐⭐⭐⭐ “White-label mode helped me launch my own SaaS and onboard 12 paying clients. Huge ROI.” – Trustpilot
You’ll see this trend across reviews: learning curve is real, but payoff is even more real.
Final Verdict: Is GoHighLevel Worth It for Agencies?
Absolutely. In 2025, it’s one of the smartest platforms you can invest in if you’re building or scaling an agency.
- ✅ Saves you hundreds/month on marketing tools
- ✅ Automates your most annoying tasks
- ✅ Lets you offer more value to clients
- ✅ You can white-label and launch a SaaS brand
It’s not perfect—there’s a learning curve, documentation occasionally lags—but the trade-offs are worth it if you actually implement.
You can either:
- Keep chasing shiny tools and switching platforms…
- Or build a consistent client engine that works while you sleep
Your move.
Frequently Asked Questions
Is there a free GoHighLevel plan?
No, but they offer a 14-day free trial with full access.
Can I use GoHighLevel without coding?
100%. Everything is drag-and-drop—even your own branded SaaS platform.
Does GoHighLevel replace ClickFunnels?
Yes—plus you get email, SMS, VoIP, and CRM tools ClickFunnels doesn’t offer.
Is it good for freelancers or solo consultants?
Yes—as long as you’re ready to learn and want to offer more valuable services to clients (even sell your own SaaS).
Are there any hidden costs?
Just a few. SMS and email sending costs depend on your volume, and advanced support/premium features are paid add-ons.
Ready to Scale Your Agency the Smart Way?
After diving deep into GoHighLevel for several months—and replacing over 5 tools I used daily—I can confidently say it’s built for the kind of future-focused agency owner who cares about recurring revenue, automation, and owning their tech stack.
In short, it works.
If you’re ready to consolidate, automate, and possibly launch your own SaaS using GoHighLevel:
Let me know how it goes—I’m rooting for your success.
—Eli Mercer
NextGenAIFinder.com
Let’s automate smarter, not harder.