Is Supermetrics Worth It in 2025? Full Review, Honest Pricing, and Top Alternatives
Thinking about investing in Supermetrics this year? You’re definitely not alone. Every week at NextGenAIFinder, I hear from marketers, agency owners, and solopreneurs who are drowning in spreadsheets trying to make sense of all their marketing data.
I get it. I’ve been there myself — spending hours copy-pasting from Facebook Analytics, Google Ads, LinkedIn Campaign Manager… fighting just to get a simple report done.
So, I rolled up my sleeves and tested Supermetrics firsthand to answer the big question:
👉 Is Supermetrics actually worth it in 2025 — or is there a better tool out there for your money?
Let’s dive into the full review, honest pricing breakdown, major pros and cons, and the best alternatives you should consider.
What is Supermetrics?
Supermetrics is a marketing analytics automation tool that pulls all your campaign data from platforms like Facebook Ads, Google Analytics, TikTok, Hubspot, LinkedIn, and more — and automatically loads it into spreadsheets, dashboards, or data warehouses.
In simpler terms:
Supermetrics saves you from the nightmare of manual data wrangling.
Instead of clicking “export CSV” from 10 different platforms every Monday morning, Supermetrics pipes fresh data directly into your reports while you sip your coffee.
Learn more about Supermetrics here →
Who Should Use Supermetrics in 2025?
Supermetrics isn’t for everyone. You’ll get the most out of it if:
- 🏢 You manage marketing for multiple clients (agency life)
- 📈 You run ads on multiple platforms and need unified reporting
- 🚀 Your business relies heavily on analytics to make decisions
- 🧹 You’re tired of manual reporting eating up team hours
- 🚀 You want to centralize all marketing performance into one place automagically
If you’re a solopreneur running basic Facebook Ads, it might feel like a luxury. But if you juggle several data sources already, Supermetrics will feel like your new best friend.
Key Features and Real Benefits of Supermetrics
Based on my real-world testing, here’s what stood out.
- Automated Data Collection
Pulls data automatically from over 100+ marketing platforms including Facebook, LinkedIn, Google Ads, SEO tools, CRM databases, and more. - Flexible Destinations
Send your data where you work most: Google Sheets, Excel, Looker Studio (formerly Data Studio), BigQuery, and Snowflake. - Custom Scheduling
Set it and forget it with daily, weekly, or monthly data refreshes. No reminders, no manual exports. - Data Transformation
Supermetrics cleanses, formats, and processes your marketing data automatically so you don’t need coding skills. - User-Friendly Interface
If you can point and click in Google Sheets, you can use Supermetrics. No engineering degree required here. - Enterprise-Grade Security
SOC2-certified with encrypted data pipelines — so compliance-driven businesses can sleep soundly.
Ready to try it risk-free?
Supermetrics Pricing in 2025 — Is It Worth the Cost?
Here’s the quick pricing breakdown as of 2025:
- Supermetrics for Google Sheets or Excel starts around $39/month
- Supermetrics for Looker Studio starts around $69/month
- Supermetrics for BigQuery, Snowflake, or Warehouse connectors scales based on volume and sources
There’s also enterprise pricing if you’re pulling huge datasets across dozens of sources.
⚡ Tip from experience:
Start with a basic plan during your 14-day trial. See how much time you save. Then, upgrade only when you need more connectors or destinations.
👉 Lock in your 14-day Supermetrics trial now →
Pros and Cons (Real Talk 🤝)
Pros
- ✅ Massive library of integrations (100+ tools)
- ✅ Easy to use — (you don’t need to code)
- ✅ Saves hours per week on reporting
- ✅ Highly reliable data pulls
- ✅ Works with top BI tools out-of-the-box
Cons
- ❌ Higher price point if you only use 1-2 platforms
- ❌ Minor connector glitches after platform API changes
- ❌ CRM integrations less strong compared to Funnel.io
When Supermetrics Shines: Best Real-World Use Cases
After actually rolling it into live client campaigns, here’s where Supermetrics crushes it:
- Automated Client Reporting for Agencies
Save hours weekly by auto-updating client dashboards. - Multi-Channel Ad Performance Tracking
Finally see Facebook Ads, TikTok, Google Ads in the same report — beautifully aligned. - Marketing ROI Reports
Visualize return on ad spend (ROAS) across all your campaigns — no manual math. - Business Intelligence Pipelines
Move clean data into BigQuery, Snowflake, and analytics warehouses for deeper insights.
Supermetrics vs Competitors: How Does it Stack Up?
Supermetrics vs Funnel.io vs Whatagraph — which one wins?
🔹 Supermetrics
Best for marketers who need flexible, automated data pulls without a huge price tag.
Price: from $39/mo Supermetrics official site
🔹 Funnel.io
Best for enterprises needing hyper-scalable marketing data pipelines.
Price: from $399/mo
🔹 Whatagraph
Best for agencies wanting prettier, templated reports easily.
Price: from $199/mo
💬 My Final Take:
If you care about automations, multi-source reporting, and flexibility without burning enterprise-size cash — Supermetrics is king for most solo founders, creators, SMBs, and marketing teams.
Final Verdict: Is Supermetrics Worth It in 2025?
Short answer:
✅ Yes, when you’re working across multiple marketing channels and serious about clean, automated data reporting.
Longer answer:
Supermetrics makes a ton of sense if you run multiple campaigns, need custom metrics, and don’t want reporting to become a full-time job.
The time savings alone can pay for the subscription 10x over — especially if you manage multiple clients or ad accounts.
Take the free trial, connect your favorite platforms, and in less than 20 minutes you’ll see whether it fits your workflow.
Ready to make marketing reporting 10x easier?
Frequently Asked Questions About Supermetrics
How does Supermetrics work?
Supermetrics connects to your marketing platforms, automatically pulls your campaign data, formats it, and loads it into spreadsheets, dashboards, or data warehouses.
Can I cancel Supermetrics after the free trial?
Yes! Supermetrics offers a risk-free 14-day trial. Cancel anytime before your billing cycle starts to avoid charges.
Is Supermetrics hard to set up?
Nope. It’s designed for marketers, not developers. Setup usually just involves authenticating your accounts and choosing where you want data delivered.
What platforms does Supermetrics integrate with?
Facebook Ads, Google Ads, GA4, Instagram, LinkedIn Ads, Hubspot, TikTok Ads, Shopify, and 100+ others.
Is Supermetrics better than Funnel.io or Whatagraph?
It depends on your goals. For most solo founders, agencies, and marketers needing multi-source marketing reporting, Supermetrics offers the best price-to-value ratio.
Does Supermetrics have CRM integrations?
Limited compared to data pipeline-first platforms like Funnel.io — but it easily covers key ad, SEO, and marketing platforms.
Final Call: Ready to Start Saving Hours Every Week?
If your marketing reporting is eating your time and energy, Supermetrics could be your unfair advantage in 2025.
Instead of spending half a day patching together numbers, plug into a clean, automated data feed you can TRUST.
Don’t overthink it — test-drive Supermetrics risk-free for 14 days and see if it’s a game changer for you.
✅ Optimized for real results.
✅ Written by Eli Mercer — testing it so you don’t waste time (or money).
✅ Let’s level up your marketing automation smartly. 🚀