How Repurpose.io Helped Me Automate My Entire Video Strategy in One Week
Let’s face it—if you’re a content creator or a small business owner like me, you know how exhausting it can be to keep up with all the different social media platforms. Have you ever recorded a great video for TikTok and thought, “Ugh, now I have to redo this for Instagram and YouTube too?”
That used to be me. Then I found Repurpose.io, and it changed the game. This AI-powered tool helps you repurpose your video and audio content across all your platforms automatically.
If you’re tired of burnout from creating content again and again, keep reading. I’m going to walk you through everything you need to know about Repurpose.io, what makes it different, and why I genuinely think it’s one of the best AI tools for creators right now.
What is Repurpose.io?
Repurpose.io is an AI-based content repurposing and distribution software that was built for creators, marketers, and businesses that want to stretch each piece of content across multiple platforms—without doing it all manually.
It automates the process of converting one piece of content into many and then pushes those pieces to platforms like:
- 🎥 YouTube Shorts
- 🎬 Instagram Reels
- 🎵 TikTok
- 💼 Facebook Pages
- 🎙️ And even podcasts
The main point? It lets you do the work once, and the software does the rest.
Key Features That Made Me Fall in Love with Repurpose.io
Here’s what sold me on Repurpose.io—and why I continue to renew my subscription every month.
1. 🤖 Automated Multi-Platform Posting
I spend ZERO time downloading and re-uploading videos. Repurpose.io pushes my content automatically to every platform I connect. It’s a huge time-saver.
2. 💬 AI Generated Captions and Descriptions
This is a massive one. The AI generates captions for you, which keeps your messaging consistent and saves loads of typing. Yes, I tweak them sometimes, but starting from something is always better than from scratch.
3. 🎯 Custom Workflows
Want to take a TikTok, remove the watermark, resize it, and post it 3 days later to Reels? You can automate the whole sequence with a “workflow” template.
4. 🧼 TikTok Watermark Removal
Big win here. Repurpose.io lets you remove the TikTok watermark from your videos. This is a must when you’re cross-posting to YouTube Shorts or Reels, and you want to avoid penalties from posting reposted content.
5. 📅 Built-in Content Calendar
I can see what’s going where and when—visually. This makes planning out the week so much easier without needing separate project management tools.
How Much Does Repurpose.io Cost?
Honestly, I think the pricing is a sweet spot for what you get:
- $35/month – Perfect for creators, influencers, and solo businesses
- $149/month – Ideal for agencies managing up to 20 channels
Both come with a 30-day free trial, so you can test it all out before committing.
Don’t just take my word for it—Repurpose.io has stellar reviews across platforms like G2 and Capterra, with people routinely mentioning how much time they get back every week.
Real Talk: What’s Not Perfect?
Okay, I’ll keep it real. While I love this tool, it’s not flawless.
- The AI-generated captions sometimes need tweaking.
- You can’t do highly advanced video editing inside the tool—it’s meant for repurposing, not production.
- It mostly supports video/audio workflows, so less ideal for text/image-heavy posts.
But honestly, none of these have been deal-breakers for me.
Who Should Use Repurpose.io?
If you’re any of the following, Repurpose.io was literally built for you:
- 🎥 Content Creators who make short-form videos weekly
- 💻 Social Media Managers or VAs who handle cross-posting
- 🧑💼 Small Businesses who want consistency without hiring help
- 📈 Agencies managing multiple online brands
I use it to post my podcast clips to YouTube Shorts, Reels, and TikTok—without lifting a finger twice. I even created a custom workflow where episodes get broken into 60-second segments automatically.
Real Review From a Fellow Creator
“Honestly, Repurpose.io is the only reason I haven’t ditched my content calendar. It posts for me.” – Reddit user via r/ContentCreation
How Repurpose.io Stacks Up Against Others
Many tools out there promise similar features—but most don’t have video/audio-specific capabilities.
| Tool | Video & Audio Automation | Price starts at |
|---|---|---|
| Repurpose.io | ✅ | $35/mo |
| Hootsuite | ❌ | $49/mo |
| ContentRadar | ❌ | $14/mo |
When it comes to video repurposing, Repurpose.io owns that lane.
Quick FAQ About Repurpose.io
🧐 Can I use Repurpose.io without experience?
Yes! It’s actually very intuitive. You don’t need editing experience—it’s more about automating systems, not editing footage.
🚀 Does it support TikTok, YouTube Shorts, and Instagram Reels?
Absolutely—all three are fully integrated, along with a few other platforms like LinkedIn, Facebook Pages, and even podcasting tools.
🔄 Can I schedule content?
Yes. Use the visual calendar for scheduling tasks, or let Repurpose.io publish immediately once a new piece of content drops somewhere.
🤖 Do the AI captions require editing?
Sometimes. They’re usually good, but if you want to be on-brand or more personal with your language, a quick tweak can help.
💵 Is it really worth $35 per month?
If you’re creating consistent audio or video content, 1000% yes. You basically hire a virtual assistant that doesn’t need micromanaging.
Final Thoughts: Is Repurpose.io Worth It?
Absolutely. After using Repurpose.io for just one week, I was getting more views, more reach, and spending hours less per week on content-related stuff. It felt like my productivity tripled overnight.
Gone are the days of filming a video and wasting half the day downloading, editing, resizing, captioning, and uploading to three other platforms. Repurpose.io lets me focus on creating content—not managing it.
👉 If you’re a creator, small business owner, or social media manager, give Repurpose.io a free try. I guarantee once you automate even one workflow, you’re going to wonder how you lived without it.
Let your content work smarter, not harder.