What Makes an AI Video Generator “Best” for Businesses?
Before saying Synthesia is the best, let’s define what “best” actually means in a business context. I evaluate tools based on the following:
- ⭐ Ease of Use: Can a non-techie marketing or HR person use it?
- 💼 Scalability: Can it handle 1 video or 100s without breaking?
- 🌍 Multilingual Support: Critical for global teams.
- 💰 Cost Efficiency: Is it cheaper than agencies or in-house video teams?
- 🧠 Branding Control: Is the brand experience consistent in tone and visuals?
- 🛠️ Flexibility: Can you quickly update videos without re-recording?
Spoiler: Synthesia checks all these boxes better than most of its 2025 competitors.
What is Synthesia and Why It’s Dominating 2025
Synthesia is an AI-powered video creation platform built specifically for business users. Instead of filming people on camera, you pick a digital AI avatar, type your script, and Synthesia’s AI reads the lines on video using a synthetic voice.
That’s right—no cameras, no voice actors, no mess. Just plug-and-play video content. Here’s what stood out in my tests:
- 🎙️ Supports 140+ languages
- 🧍♂️ Over 230 different digital avatars
- 🖥️ Easy integrations with LMS, CMS, Zapier, and more
And honestly, the quality is leagues ahead of most “talking head” AI video tools I’ve tried.
Real Business Use Cases That Actually Scale
Here’s where it gets exciting. I’ve worked with marketing teams, HR departments, and even solopreneurs who’ve completely overhauled how they use video.
1. HR and Employee Training
A client in e-commerce replaced 60+ onboarding videos across 4 languages—all automated with Synthesia. Instead of re-recording every version, they just changed the script and hit “Render.” Easy.
A remote SaaS team used Synthesia for product training across South America and Europe. They needed Spanish, English, and German versions—created in a single afternoon. No talent fees. No studio costs.
I used Synthesia personally to test a lead gen funnel—created five personalized product explainer videos in under 2 hours. I added my branding, call-to-actions, and avatar. It looked and sounded like I had a full video production team behind me.
How Does Synthesia Compare to Other AI Video Tools in 2025?
I’ve tested Pictory, DeepBrain AI, and a few newer entrants. Here’s the breakdown in plain English—not fluff.
- Pictory: Great for repurposing blog content into video, but relies on stock visuals and voiceovers. No avatars. Not really professional enough for enterprise videos.
- DeepBrain AI: Has solid avatars and dubbing but is more complex. Better for enterprise teams with tech resources and deep pockets.
- Synthesia: Best all-rounder. Avatars, voiceovers, templates, multi-language, workflows—and it’s built for non-tech teams.
So unless you’re CNN or a huge corp with a dev team, Synthesia is the clearest winner for 90% of business users.
How Much Does Synthesia Cost? (And Is It Worth It?)
The pricing is simple:
- Personal Plan: Around $30/month. Good for freelancers or solo marketers.
- Business Plans: Custom pricing. Comes with team collaboration, integrations, and premium support.
Here’s my blunt take: even at $30/month, you’re saving THOUSANDS if you compare it to hiring editors, voice actors, and agency videographers.
In one team I consulted, Synthesia replaced $5,000/month worth of freelance video production—and scaled content output by 4X.
What Real Users Say About Synthesia
I dug through reviews from G2, Capterra, Trustpilot—plus a few Reddit deep dives. Here’s the pulse from the trenches:
- 🧑💼 “We localized training videos 5x faster than before. Zero editing skills needed.” (⭐⭐⭐⭐⭐ – Capterra)
- 🧑🎓 “Interface is clean. Quality is great. Some avatars look robotic—but still, faster than filming.” (⭐⭐⭐⭐ – Reddit)
- 🧑💼 “Customer support is fast. We scaled employee onboarding globally using this alone.” (⭐⭐⭐⭐☆ – Trustpilot)
- 🔧 “Wish gesture control and emotion expressions were more improved. But the results still wow clients.” (⭐⭐⭐☆☆ – G2)
Synthesia Pros and Cons (The Honest List)
No tool is perfect, so here’s the good and the not-so-great.
Pros
- No video editing skills required
- Fast video turnaround
- Great for teams of all sizes
- Excellent for consistent branding
Cons
- Can get pricey with heavy usage
- Limited gesture or facial expressions in avatars
- Rendering can slow down during peak hours
Overall? Still super worth it for the time and cost you save.
FAQs — Quick Answers for Common Questions
What is the cost of Synthesia?
Starts at $30/month for personal accounts. Business pricing varies. Check updated pricing here →
Can I make YouTube videos with Synthesia?
✅ Yes. You can export in MP4 and upload anywhere—including YouTube, Vimeo, social platforms.
Does Synthesia support multiple languages?
💬 Over 140 languages and accents are available.
Is Synthesia good for small businesses?
Absolutely. In fact, solopreneurs and small teams benefit the most from rapid, affordable video creation.
Final Verdict: Is Synthesia Worth It for Businesses in 2025?
Yes, and here’s why: Synthesia is still the best all-in-one AI video generator for business users in 2025. It outperforms competitors by making multilingual, professional-quality videos accessible to teams without video experience or bloated budgets.
Whether you’re scaling e-learning, building video-driven marketing funnels, or trying to onboard new global remote employees faster—Synthesia delivers.
Add in its unmatched avatar library, global language options, and cost savings—and you’ve got an AI tool that’s tough to beat.
Stay ahead of the video content curve. Don’t get left behind using old-school video methods. Streamline your content, scale your message, and save time with AI.
I’ve seen it change how I and my clients do video—and I believe it can do the same for your business.
—
Eli Mercer
AI Strategist & Founder at NextGenAIFinder